Mah Sing Group Bhd introduced its new corporate logo and tagline during the company’s annual dinner recently. The new logo was designed by award-winning Australian brand consultant Traffic. It is the company’s third revamp to reflect the company’s identity — a company that strives for excellence in product delivery, quality, customer service and customer care.
“Our first logo was designed by my late father in the 1960s which was a horse, Mah, inside a star, Sing. It symbolised his determination to expand his business across Malaysia and Singapore. Our second logo took shape in 1982, and was the work of my friend who drew Mah Sing’s logo on a napkin. Those few minutes in the most informal of environments lead to the creation of our logo, which is now recognised by millions,” said Tan Sri Dato’ Sri Leong in a statement.
The concept behind the new logo is timely and in-line with Mah Sing’s group-wide transformation.
WHAT ELSE IS NEW BESIDE THE LOGO?
To go along with the new logo, the new tagline reads : Reinvent Spaces. Enhance Life.
“We want to be a meaningful corporation for now and the future. Now, in everything we do, we want to firstly, enhance life. We want to ensure all live well; our customers, our people and our stakeholders.” he explained.
To truly embrace its new vision, it is renovating its headquaters in Wisma Mah Sing located at Jalan Sungai Besi. It will be known as MS@Work. It will feature various modern layouts that appeal to millennials such as open space concept, collaborative break areas and colourful pantries. Renovations are expected to be completed in mid 2017.
The company also introduced its POWER statement, which stands for Performance First, Ownership, Well-Being, Empowerment and Resourcefulness. It is a continuous learning programme to train staff and uphold the company’s values.
“We understand the importance of our staffs’ well-being in the company. Having a high percentage of millennials in our workforce and we believe that addressing their needs is important. We are transforming our company so that both new and experienced staff will be able to achieve a better personal and career growth.
“With the launch of our new logo, tagline and vision, we are instilling a new mind set that will permeate everything we do,” Leong added.
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